$50B Acquisition Complete, Medtronic's New Avatar Launches

Sunday, February 1, 2015

Source: MD&DI

Medtronic is no longer the world's premier medical device vendor.

With the Irish High Court blessing the acquisition of Medtronic and Covidien on Monday, Medtronic plc, now based in Dublin, launched it's new avatar online. Covidien's website now redirects to this new online presence.

The new Medtronic, with Covidien in tow, is now a technology and services company. This emphasizes what the old Medtronic's (and the new combined company's) CEO, Omar Ishrak, has been propounding ever since he took the reins of the device maker back in 2011. 

That the company has to get away from the transactional nature of business it conducted in the past where once the sales professional booked a sale with the preferred physician, the job was done.  

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