Career Opportunities

Global Product Manager (PM)- Transfusion Medicine

Posted on: Monday, August 23, 2021
Organization: Ortho Clinical Diagnostics
Location: Raritan, NJ/Work from Home
Description:

As we continue to grow, we are seeking a Global Product Manager (PM) – Transfusion Medicine who is responsible for setting the strategic direction and tactical implementation of activities that will lead to a customer-centric and goal achievement culture. This includes development of marketing plans and activities that drive the flow of products to our customers in a manner that highlights differentiation and value. This "product champion" is the focal point regarding product and market knowledge, planning/execution, and achievement of business objectives. The PM is responsible for the product from identification of customer and market needs/wants, to concept and product development, product launch, through and including product discontinuation. This position can be based in Raritan, NJ or Rochester, NY, Remote work options will be considered.

Responsibilities:

  • Develop and execute a line of business strategy for short, mid, and long-term business growth goals based on market need, global variances, medical necessity, competitive landscape, SWOT analysis to support and contribute to the overall divisional growth strategies. This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion).

  • Recognition of new products to be developed to meet new market demands, or the creation of new markets. Provides leadership for product/concept justification during funding cycle and provides similar leadership to product development team.

  • Identification of new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets.

  • Support the commercial organizations in achieving Plan/Update objectives by working with Regional Commercial, Medical and Scientific teams to develop messaging, evidence, collateral and go to market toolkits.

  • Provides direction and input to all in-house groups such as Public Affairs, Operations, Finance, R&D, Quality, and Regulatory that affect the successful achievement of business objectives.

The Global Product Manager position differs from Area or country-specific Product Management jobs in three keyways:

  • Greater involvement in setting division-wide strategies (e.g. what products to fund)

  • Direction and leadership to the R&D organizations throughout the product development cycle (e.g. developing customer requirements)

  • Exposure to all international markets, with the requirement to build networks and success through a deep understanding of cultural diversity and varying global market dynamics

Day to day activities:

  • Participate in strategic planning initiatives such as PMP (Portfolio Management Process) and LRP (Long Rang Plan) to ensure profitable growth opportunities are supported.

  • Competition and Positioning: Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.

  • Internal Communication: creating a clear line of communication between Global Marketing and all other areas that affect the product.

  • Providing direction to the Commercial Areas/countries and all in-house groups.

  • Use of technology-based tools such as the ADD Online intranet, conf calls, meetings, and international field travel.

  • External Communication: Interface with consultants, marketing research firms, ad agencies, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities.

  • Another aspect of this responsibility is gaining positive media exposure in partnership with the Public Affairs department.

  • Develop the Marketing Plan: Incorporate all aspects of the marketing mix.

Accountability:

  • The PM is responsible for achievement of the goals and objectives of Global Marketing, the Division, and each of the Areas.

  • Performance will be monitored versus the annual marketing plan, and execution against the action items and financial objectives.

  • Must ensure compliance with the Quality System, and all Ethics/Compliance guidelines.

  • Must work within budget guidelines.

Requirements:
  • Bachelor's degree required (MBA preferred)- business or marketing- or with the equivalent combination of education, training, and experience.

  • Minimum of 5 years of professional experience, including demonstrated prior experience in regional marketing or commercial organization with 5+ years in marketing.

  • Minimum of 3 years total marketing experience. Split between global marketing and regional marketing/sales experience required in a company with a complex, global structure.

  • Strong preference for immunohematology or blood banking with lab experience.

  • Superior problem-solving and analytical skills. Will be responsible for independently making a broad range of critical decisions with a willingness to take, and own, reasonable, calculated risks under the guidance of the Director, Segment Marketing- Transfusion Medicine.

  • Proactive, self-motivated with the ability to motivate others and a customer-focused attitude.

  • Proven project management track record in delivering complex projects from inception to completion.

  • Proven ability to recognize opportunities for change and act as a catalyst for change management.

  • Excellent written and verbal communication and organizational skills including the ability to converse clearly and knowledgeably with regional marketing partners.

  • Strong collaboration skills and willingness to be a team player to solve problems and incorporate input from various sources.

  • Travel required approximately 25%.

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